US Grocer Spikes Cod Sales With Fish Taco Demos
Company News
San Antonio, Texas-based HEB, which operates north of 350 stores, partnered with the Alaska Seafood Marketing Institute (ASMI) on an Alaska cod taco promotion. For three days in early June, HEB held 315 in-store demos of fish tacos using frozen cod, caught via hook-and-line in the Bering Sea.
Christine Blank, Seafood Source, 7/24/2018